Wednesday, March 31, 2010

Real Estate Marketing Strategies: Mastering Lead Generation

Part 1: The Problem I have found in my 14+ years of coaching Real Estate Professionals, that the ones who are flourishing are the ones who have mastered the “Inner Game” of lead generation. They feel confident about picking up the phone, they market themselves consistently, their pipeline is always full, and their contacts yield profitable results in Ideal Clients, so they make more money with less effort. However, if you are like most Real Estate Professionals, when you think of Lead to Generation, you probably get caught up in an "avoidance pattern", which looks something like this:

• You procrastinate
• You do busy work
• You tell yourself that you don't have enough time to prospect
• You may schedule out the time to call, but then never get around to it
• Worse yet, you may have called someone who was rude and then you feel so devastated that you recoil from from prospecting for a few days or a few weeks or a few months

If any of that sounds familiar, you are not alone and it's not your fault. I believe that there are 3 reasons why we avoid picking up the phone and calling people: 1. The fear of the unknown and the fear of rejection 2. Self limiting beliefs 3. Inner conflicts about calling Can you begin to see what lies beneath the surface of your "avoidance pattern" about making those calls?

• It's not that you are "lazy" or unmotivated…
• It's not that you don't know what to do or say…
• It's not that you don't have enough time…
...It's just that you have Fears, self-limiting beliefs and conflicts that prevent you from doing what you need to do to get your business on track, i.e. lead generation.

However, here's the Good News: you are NOT stuck with your fears, your self limiting beliefs, or your conflicts as they can all be dissolved and replaced with confidence and ease, leading you to prospect in an easy and effortless way. How do I know for sure? Because I have been coaching real estate agents for quite a few years and have seen them transform from fear about lead generation, to actually looking forward to picking up the phone and calling people to offer their services. A former client of mine, JoAnn, is a great example of someone who was burdened by beliefs that stopped her from picking up the phone. She didn't even know she had these hidden beliefs, and yet they took their toll. Even after many coaching programs, she still got nervous about making calls and she didn't know why. She would say to me "I know what I should be doing, I'm just not doing it". It turns out that JoAnn acquired many hidden self-limiting beliefs
before she met me. Again she didn't know they were there, but they included;

• "I shouldn't pick up the phone and talk to strangers"
• "I call people and bothering them"
• "If I call people I might get rejected"
• "People don't want to hear from me anyway”

Even though her business was declining and she was "broke and scared”, she could not move forward and didn't know why.

Once we discovered the old beliefs, removed them, and installed Empowered beliefs, her confidence level soared, she started making the calls she wanted to make, her income increased substantially to 35,000 a month, and at the end, she called herself "unstoppable”. Here are some of the new beliefs, that we installed in her mind:

• "I have a valuable service to offer people and they are happy to hear from me."
• "Every time I pick up the phone to call people, I attract clients who are ready, willing, able and fun."
• "The only persons approval I need is my own."

With these new beliefs solidly in place, JoAnn approaches prospecting with an optimistic and positive mindset, which yields positive results.

Part 2 : The Solution The solution is to look inside yourself and find out what it is that is blocking your success. What self-limiting beliefs you have that stop you from picking up the phone? What conflicts do have about calling people that paralyze you? Once you bring these beliefs and conflicts up to the surface, you can reprogram them to empower you, rather than stop you. The reprogramming process simply means that you release the old self-limiting beliefs you no longer need and install the empowered beliefs listed above in the example of JoAnn.

Another way that you can master the "Inner Game" of lead generation is to build up your confidence in yourself. Remember, if you don't call people up and let them know of your services, then you're forcing people to look into the phone book to find a real estate agent. Do you think that is the best way for someone to find a real estate professional? So how do you come to feel great about yourself as a real estate professional?

1. Definitely clear yourself of all self sabotaging beliefs like: “I'm not good enough" or “I don't have what it takes to succeed”
2. Another way to build up confidence about yourself, is to compile a list of what makes you a very good real estate agent. For example, are you detail oriented? Are you patient with your clients? Do you have excellent follow through? Do you have an educational approach to helping your clients? I find that when my clients really take an inventory of their skills, they realize that they are very good at what they do. When you know that, it's easy to install beliefs "I have a valuable service to offer people are happy to hear from me."
3. Part of the solution feeling of good about prospecting, is to call with the attitude that you are the "giver". Doesn't it feel good to be the giver? Don't you love giving gifts to people seeing the expression on their faces as they receive a gift? This puts you in a position of power. It's also true; you are the giver, you are the one with the real estate expertise to offer.
4. Think of the many ways that you can be perceived as the giver:
• You are calling them to let them know of the local real estate activity in their neighborhood.
• You are calling to let them know what houses have been sold in the area and what the prices are.
• You are calling to find out who they would like to have as their neighbors in the houses for sale in their neighborhood.
• You are calling to find out if they would like to have a free comparative market analysis so that when they get ready to sell, they know the price of their home.
• You are calling to give them a connection to a real estate professional so that when they need real estate help, they will already have an established connection.
5. It's very likely, that your current prospecting strategy is "catch as catch can." In other words when you have a few minutes during the day, you call a few people. The good news is that as you release your self-limiting beliefs, get rid of your fears, and restore your confidence in yourself as a real estate professional, you will be more motivated to make those calls because you know you have something valuable to offer.

Here's a tip: look at your schedule at the beginning of the week and block out a certain amount of time every morning, to do the lead generation. Generally speaking, you will want to aim eventually to be doing two hours every morning. One of the mistakes real estate agents make is to try to go from 0 to 100 or try to go from doing no prospecting to doing two hours a day and then feeling overwhelmed. You would be best off to:

• Build up to two hours a day starting with half hour increments
• Refrain from taking any incoming calls during that time
• Let any callers know from your voicemail message that you will be calling them back at a certain time

Finally, you will increase your confidence about lead generation by letting go of the belief "I shouldn't have to prospect, I should just receive referrals." Obviously, that is not the case. Even if you are receiving some referrals, in today's market it's not enough for you to reach your financial goals. I'm not saying that getting referrals is not a good thing and you shouldn't work for it. Absolutely not, do what you need to do to get referrals. But don't depend on them. Along with that, people often tell themselves "I shouldn't need to prospect, I should be able to get enough clients through open houses, farming, and social networking.” While all those strategies are good they are not enough in today's market.

In summary, today's real estate market, requires that you be proactive and let people know of the valuable services you offer. Rid yourself of your self-limiting beliefs, and fears about lead generation and you will be amongst the top percentage of real estate agents who are flourishing in today's market and will flourish in any market. As you've probably heard before, "Good real estate agents do well in any market.” Master the “Inner Game” of lead generation and even in today's challenging marketplace, you can be one of the top producers.

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Monday, March 29, 2010

Creative Financing

The following information will provide an overview on ways to generate creative financing to provide funding for your real estate investments. One thing to keep in mind with regards to getting a seller to agree to creative terms is that if you do not ask for it you will never really know what could have happened. If you provide compelling reasons why your request for creative financing is a Win/Win situation, you just may convince them to look outside their normal comfort zone and do the deal.

Property Express CRM

Cash is King
When it comes to having a strong negotiating position with a seller, nothing compares to telling them that you are willing to pay them cash immediately. Cash is a powerful tool and it is one way to set you apart from the many investors that may be after the same deal. There are a number of ways to ensure that you will always have the capital available to negotiate your cash deals with motivated sellers. The following sections will provide a number of possibilities.

Borrowing from Friends, Family, and Professionals
Although at first you may have concerns about approaching people you know or who are family members to discuss borrowing money from them, keep in mind you are approaching them with a business opportunity, not a handout from them. Your success in achieving the desired results with these people will depend completely on how you present your opportunity. If you sit down with them not properly prepared without having any of the obvious issues or questions worked out, you will probably walk away without the cash. However, if you put together a project plan that will include an overview and most importantly a viable exit strategy (so they know how they will get paid back) there is a good chance you will be successful.
Once you have exhibited your ability to complete these real estate transactions with the anticipated results, you will have people coming to you as an investment option.

Property Express CRM

Buy Property using Intelligent Finance

Successful Real Estate Investors understand the need to have capital available in order to pursue investments that will allow for their continued business growth. However, this capital does not have to come from their own personal or business funds. The savvy Investor will use every method possible in order to get the most creative financing terms that will benefit them. Some of following methods will actually allow you purchase a property with little or no money down.
Warning
Due to the nature of putting creative deals together that may not conform to traditional lending procedures, it is strongly recommended to have your Attorney review any agreements or contracts in advance of you signing them. This will ensure your best interests are being protected.

Property Express CRM

Match the Investment Approach with your Appetite for Risk

Real estate investing is considered one of the best methods for building wealth by millionaires around the world. It can be very high on reward, but also includes a factor of risk. It comes in many forms, and you need to choose the one which fits your finances, interests, and acceptable risk levels. Here are a few of the most common forms of real estate investing.

1. Commercial - Owning properties which you lease or rent to other businesses can often be one of the more secure forms of real estate investing. You will need deep pockets to get started, since most commercial properties carry a sizable price tag. Once you fill a property with tenants your turn over is normally very low. Businesses are hesitant to move. They want their clients to be able to find them, and to establish a level of permanency. Your risk increases with a downturn in the economy, when you may lose businesses, and have a difficult time replacing the tenants.

2. House Flipping - This high reward, high risk form of real estate investing has become very popular, and competitive. In this form of investing, you need to find below market value properties, which can be repaired, renovated, and sold for a substantial profit at normal market prices. In a booming housing market you have high potential for profits. In a decreasing market, you need to take extra caution to buy wisely, budget tightly, and sell quickly.

3. Residential Rental Properties - There are always people needing places to live who cannot afford, or do not qualify for a home loan. While residential rental properties do not carry the glitz and glamor of some other methods of investing, it is one of the safest and surest ways to increase your wealth over time. You need to carefully figure all your costs, potential income, and plan for the long term.
4. Rent or Lease to Own Properties - This is similar to rental, but with higher monthly payments from the tenants. Part of the tenants monthly payments is going towards buying the home. These tenants are often more concerned with keeping their properties in top condition, since they are planning to own it in the future. If they move away before completing the purchase, you still own the property, and likely have less repairs to make before the next tenant moves in.

5. Pre-Construction - This is a highly speculative area of real estate investment. You are gambling the city will continue to expand, and your property will be where they come. This can be a very high profit form of real estate investment in the right communities, which are experiencing rapid growth. In a rapid market downturn, or economic changes in the community, these investments can lead to major losses.
Real estate investment is one of the most sound, and reliable ways to increase you wealth. Understanding the risks and making good decisions is the best way to keep your investments increasing in value, and avoiding loss.

Finding the right investment rental property is often a challenge. Even when you find a possible investment property, you must evaluate it carefully and not just jump on the first opportunity, or you may risk possible losses, or low income. Here is a short list of suggestions for finding investment property, and evaluating your purchase.

1. Choose whether you want to search on your own for rental properties, or whether you want to use a broker. Brokers are very likely to know about investment rental property which is going on the market long before a sign goes up, or an advertisement hits the paper. A good broker will also be able to advise you about the market values in the neighborhood, and comparable properties in the area.

2. Just because a property is not listed, does not mean it is not for sale. Call the rental number for the apartment complex, and get the owner's phone number. Call and ask if he is planning to sell the unit. Especially if he is from out of the area, he may be tired of dealing with issues remotely, and is ready to make a deal.
3. Before you even locate your first investment rental property, you should make sure all of your finances and credit are in order. Mortgage companies, banks, and lenders will be thorough in checking your credit before agreeing to the investment in the property. Checking your own credit scores and reports will allow you to fix any problems ahead of time, rather than experiencing a nasty surprise.

4. Whether you are using a broker or not, you need to research the local market. How are house prices in comparison to rent? How much do other apartment units rent for in the area? If house prices are low, you may find your renters are quickly departing to buy homes. If house prices are high, the demand for rentals will stay high. You need to make sure the rent you are planning to charge is comparable to similar properties, and will allow you sufficient profit. Make sure to figure a vacancy rate of 10% or higher into your calculations.

5. Do you want an apartment complex which requires renovations, or one which is up to date and ready for action? While an older apartment complex may appear to save you money, you need to consider the potential costs. What repairs will be needed? How much will renovation cost? Will the renovations allow you to raise rent prices to cover the added cost? Often you will find an older apartment complex in need of repairs can become very expensive, once you factor in all the costs to bring it up to date. Make sure to have an inspection of the property done, by a professional. You want to know about every possible code violation, needed repair, and surprise problems you were not aware of. Only with a thorough inspection can you get a true cost of ownership of for the property.

Just because you are anxious to make an investment, do not run blindly forward. Take the time to evaluate carefully, and buy the perfect property. It may take a little more time and effort, but in the end, your income and happiness will be rewarded greatly.

Property Express CRM

Tuesday, February 23, 2010

Can you conduct a BOE?

A fast back-of-the-envelope (BOE) calculation can help investors decide whether to proceed with a potential property renovation project or whether to walk away

A BOE will quickly show you if there's money to be made from an investment, or if you've entered a no go zone - that the property you're looking at is never going to make money.

Some of our best deals are those we've walked away from thanks to the BOE.
So what should you include in your BOE?
First, you need to work out the cost of buying and renovating the property. We advocate that your renovation costs should be less than 10 per cent of the purchase price.

When calculating costs, make sure you include stamp duties, insurance, bank interest during the renovation, contingencies in case of delays and marketing costs if you intend to sell when you're finished. In the latter case, you should also make allowances for tax.

You then plan what you'll do with the property. Let's say you'll add value by creating an extra bedroom under the existing roofline. You'll polish the floors, paint inside and out, replace the kitchen and re-tile the bathroom.

With that in mind, research the value of properties in the area of comparable standard to the project you intend to complete.

The BOE will tell you if you're buying a renovator or a ruin-maker..

Download my Property Analysis Tool for more detailed cashflow analysis.

When selling, presentation trumps renovation

Property sellers are better to concentrate on the presentation of their home rather than trying to renovate before they sell.

Renovators risk overcapitalising unless they know what they're doing, recalling one home where the owner spent $60,000 putting in a new pool, hoping it would boost her sale price substantially. She only received $30,000 more for the property.
The most financially successful jobs are smaller-scale, lower-cost renovations that improve the exterior appearance of homes.

Street appeal is king. Many people do a 'drive by' before looking inside. It's much easier to sell a house that looks good on the outside than vice versa. People make up their mind before they get to the front door whether or not they like a property.How the property looks from the outside is more important than ever.
A great-looking facade will increase the positive experience when the buyer is making enquiries.

I recommend the following five tips for anyone thinking about renovating before listing their home for sale:
1. It's better to focus on presentation rather than renovation. Getting professional advice from a property stylist will give a better result.
2. Simple things like moving furniture, extra lighting, adding artwork and cushions will improve resale value.
3. Renovations will always cost more and take longer than you budget for.
4. Don't just design what you like. If the idea is to sell it at the end, you must cater for the local market.
5. Talk to a local real estate agent to find out what price bracket you should keep the final product under (i.e. don't overcapitalise).

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Tuesday, February 9, 2010

Isn’t Rehab and Keep It the smarter option?

I got this great question from a member of my discussion board. The question went something like this;

Why keep property after it’s rehabbed? Why not just sell it after the rehab and GET PAID!

Well, it depends, like so many things. It will come down to an investor’s decision.
I want to present a different way of thinking about this decision. My position is essentially this: If you don’t have an urgent need for quick cash, you’ll make more money by hanging onto the property. In most cases you can generate the most short term cash by selling a pretty, like new, rehabbed house. There are downsides though, such as giving much of it away in taxes come next April.

If you keep it, you stand to make quite a bit more! In addition, you get to enjoy some killer benefits such as a tax break, cash flow, and a nice payday once you eventually sell the property thanks to natural appreciation. Most times you stand to make some cash within a few months of buying the property when you refinance the property out of your hard money (at 70% loan-to-value) to long term financing (at 85% or 90% loan-to-value). Refinancing will have to wait until after you’re finished with the rehab, and most lenders insist on it being occupied by a renter before approving the refinance.

As you’ll see in the below example, a rehab real estate investor will make considerably more by holding onto a property. But, it’s not all wine and roses. You have to be a landlord, and you have to decide if you want to do that. Some folks refuse to be a landlord. I personally think it can be done correctly on my own, or I can hire someone to do the day-to-day administration. The difference in money over time is substantial enough that it behooves me to figure out how to landlord, or hire someone to do it for me.

Let me illustrate the difference in profit between rehabing and selling, and rehabbing and renting types of investing with an example;
First we have to make some assumptions. Let’s assume appreciation is 5% in your area and the average price of a rehabbed property is $100,000. Let’s also assume there are two real estate investors named John and Mike.

John sells his properties right after rehabbing and makes around $15-18,000 per house.

Mike hangs onto his rehab projects and cash-out refinances, and usually pulls out $10,000 per house within 3-6 months of owning. (Mike trades his 70% loan-to-value (LTV) ratio hard money for long term, 30-year mortgages at a lower interest rate with an 85-90% loan-to-value ratio. The difference between what it costs him to pay off the hard money and the new mortgage goes into his bank account. (Again, around $10,000 per property.)

John (rehab and sell) makes a great living by all standards. Ten houses per year is $150,000-$180,000 per year…nice cash! The downside is that John has to maintain a steady flow of rehabbed properties to maintain his standard of living year-after-year. He also pays taxes on all that money as regular income (ouch!) because of the short time he owns them… So his $150,000 per year is somewhat less after the IRS takes their cut.

Mike (the rehabber) makes a great living as well. Ten houses per year nets him $100,000 in tax free, spendable cash. Mike controls a million dollars in real estate and it’s going up in value as time passes. Mike pays no taxes on that money he nets from the cash-out refinances. Since it’s part of a mortgage, it must be paid back eventually and it not considered income! That’s the best part!
Let’s look at what Mike’s doing year-by-year.

If Mike bought 10 houses this year valued at $100,000 each, he owes $90,000 on each one (after the 90% cash out refinance), so he controls $1,000,000 in property. If he keeps them 5 years (assuming a low appreciation rate…which is pretty conservative):

Purchase year – 10 houses x $100,000 = $1,000,000
Year 1 – Same 10 houses X $105,000 = $1,050,000
Year 2 – Same 10 houses X $110,250 = $1,102,500
Year 3 – Same 10 houses X $115,762 = $1,157,620
Year 4 – Same 10 houses X $121,550 = $1,215,500
Year 5 – Same 10 houses X $127,627 = $1,276,270

Essentially, Mike makes an extra $50,000 per year for hanging onto and renting 10 properties. That’s almost like making $50,000 for waking up! If he sells them after 5 years of ownership, he puts $276,000 in his pocket.

Things to keep in mind with this example…
• There are areas of the country that appreciate much faster than 5%. Some areas will double in value in the next 5 years!
• I did not include the tax advantages of owning an extra ten homes in this example. That equates to thousands of dollars in real income each and every year.
• This example runs the numbers for a single ten-house year. What if you want to “top out” at owning 40 properties. In a few short years your buying can slow down to a trickle and you can start selling and cashing out of properties. How many ten-house years to you need before you have attained your financial goals?
• Forget the 5 year hold. What if you hold these houses 10 years? The numbers get pretty crazy!
I don’t want to work forever. You probably want to reach a point where you won’t HAVE to do too much unless you want to. If so, holding properties for a few years makes a lot of sense, especially if you don’t have much personal money invested in them.

So what of John? I suspect that John will come around and start holding properties once he satisfies his urgent need for cash.




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Monday, February 1, 2010

Property Development Risk Management.

Risk
If the property to be developed is currently owned by a discretionary family trust and the trust also owns other valuable assets, you should look at strategies to protect the other assets and ensure that the development vehicle is a separate entity.

Also, if an individual owns significant assets, it may not be prudent to appoint the individual as a director of the development company as it may expose the director’s personal assets to potential claims.

Return
If the borrowings will be in your name and the developer is essentially being 'free carried', your return should reflect the extra risk you assume by carrying the debt.

Also, as you own the property, there will be inherent risks associated with your ownership, which should also be factored into the profit and risk sharing arrangement.

Funding
If you use the loan funds to initially pay down the loan on your private residence and redraw the funds from the home loan to fund the development expenses as they are incurred, the interest on both the development loan and home loan will need to be apportioned for tax purposes.

As the bank is usually the primary secured creditor behind the project, it will be important to limit its recourse against your personal assets as much as practicable.

Structure
If you don't wish to be liable for acts done by the developer, you'll need to ensure that you and the developer are not parties to a common law partnership.
The absence of a common law partnership doesn't necessarily mean that there is no partnership for taxation purposes. In fact, the income tax and GST law specifically broaden the definition of a 'tax partnership' to include arrangements where parties are jointly in receipt of income.

Ownership
If a partnership is established and you're the landowner, you'll need to be careful that the formation of the partnership doesn't inadvertently cause you to dispose of some of your interest in the property.

Under an unincorporated joint venture, you as the landowner may continue to own the property in your name and enter into a joint venture agreement with the developer. Rather than having a direct interest in the property, the developer will merely be rendering property development services to you in return for a bundle of fees.

Taxation
If the property developer borrows money in their own name to fund the development project, you as the landowner won't be able to directly claim a tax deduction on the interest.

The tax costs of a project may also be affected by the type of entities used in the structure. For instance, if a unit trust is used to undertake the development project, the unit holder should perhaps be a discretionary trust, which has the flexibility of distributing any income from the unit trust to an entity that pays tax at a lower marginal tax rate.

Exit strategy
It's important to provide an exit strategy so that the parties may bring the arrangement to an end without bringing about unintended commercial and taxation outcomes.

For cost effective property management software I recommend the software I use Property PRO

To your success,
Mike

Friday, January 29, 2010

TIPS to Retain Tenants

Here's a sampling of recent, modestly priced, unit by unit amenity upgrade programs that teams are trying to win over renewals:

• Upgraded Closet Designs
• Upgraded Electronic Door Locks
• Upgraded Lighting
• Upgraded Kitchen Counter Tops
• Above Counter Lighting
• Upgraded Plumbing Fixtures
• Upgraded Hardware
• Flat Screen TV Installation
• Special Limited Unit Enhancements
• Comprehensive High Speed Wi-Fi
• Green Enhancements

From a social and service approach, managers are also trying measures such as:

• Valet Trash Removal
• Recycling Programs
• Community Gardens
• Regular Themed Parties/Events
• Group Educational Events
• Outdoor Movie Nights
• Pet Parties
• Off-Site Resident Socials
• Promotional Give-aways or Contests
• Improved Communication Services
• Proactive Maintenance Programs
• Community Retail Discounts
• Service & Product Delivery Programs

The underlying theme here is that the managers that do not except the status quo are seeking and trying new ways to add value to their residents' living experience; serving and providing for your customer without being overbearing, as well as not breaking the bank.

Today's consumer is more demanding than ever. They want to enjoy life while getting the most for their dollar. This doesn't always mean the cheapest. Creating value, and marketing that value will definitely get the attention of the resident keepers.

For cost effective property management software I recommend the software I use Property PRO

To your success,
Mike Bridges

10 Essential Ingredients of a Property Management Agreement

The wise investor has a legal real estate management agreement written to cover all the areas that may cause disputes. The investor and the management company should negotiate any areas they feel problems might arise. Commercial properties will have different points that need to be considered from a residential property. Each agreement will list the key points important to each party.

A management team can be any number of services provided by the manager. The owner needs to have all the necessary services included in the managers compensation. If they are not listed in the agreement the manager will often charge these as additional services. The reputation of the manager and their ability to perform are key elements when the investor selects a manager.

There are several key points that should be included and negotiated in your real estate management agreement .

1. Independent contractor status of the manager. The manager should not become an employee of the owner. As an independent contractor, the owner is not responsible for withholdings and tax obligations on the managers pay. The duties and responsibilities of the manager should be established from the beginning. The owner should interview prospective managers and get outlines of the services they offer.

2. The fee. Is the manager fee a percentage of rent collected or a flat fee? What is included in the normal services? What is charged an extra fee? Is there a fee for extra showings? Do evictions cost beyond the legal fees? How much is the fee? The fee should be clearly stated in the agreement and understood by both parties.

3. Employees of the manager. The real estate management agreement should clearly outline what employees the company will regularly employ. The contract will state if they will be full or part time and if the manager lives on site or off.

4. The contract should state who would actually be handling your property. One person should handle your property all the time.

5. How is the fee collected? The real estate management agreement should point out exactly how accounts are set up for the compensation of the manager and the employees.

6. Detailed information on how rents are collected and bills paid. Will money be put into a reserve account for the managers use? How are excess funds used? What about emergency repair costs? How will they be handled?

7. Outline the types of advertising the company will use. What is the role of the manager in the leasing effort? What forms of advertising do they use? What is the cost? Both parties should decide if they need advertising and how often. The owner will have final approval of all advertising including brochures. The manager is in charge of getting the advertising produced. All material should comply with truth in lending policies, fair housing, ADA and handicap access laws.

8. How will monthly reports be handled? What reports are sent?

9. Termination clause. A well drawn real estate management agreement provides the grounds for termination by either side and renewal rights of any party. The grounds for termination should be clearly stated.

10. Conflicts of interest. The owner should be alert for any deals the manager for his own purposes such as purchasing services through a related company. They should also note when the management accepts management or leasing on other projects that can compete with the owners. These can cause possible areas of conflict.
An investor should have a legal agreement made to outline all possible problems when hiring a manager.

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Finding the Right Real Estate Agent

Is a real estate agent right for you? How can you get the most out of using a real estate agent? What questions should you ask when looking for an agent? While it may be hard to answer such questions, a little research can shed some light on all of the ins and outs of real estate, including working with an agent to buy or sell your home.

This section covers important information about finding the best real estate agent for your needs. We'll explain how you can get help with finding a home by using a buyer's agent, and how a real estate agent can help you sell your home easily. We'll also explore the situations you might encounter when working with a dual real estate agency and discuss the differences between a home that is for sale by owner and a home listed by a real estate agent.

Finding a Real Estate Agent
Choosing the right real estate agent can be a difficult and confusing process. However, working with the right agent may help you sell your house or locate your new home easily and quickly.

Before you being the process of selecting a real estate agent, you should ask yourself what you expect from your agent. You'll want an agent who is aware of the market conditions and active listings in your area. A good real estate agent is also familiar with neighborhoods, school zones, crime rates and more. In addition, you'll probably want to choose an agent who knows about financing options.

You should look for a real estate agent who will keep your best interests in mind while you search for a home. Thus, you'll need to find someone with whom you feel comfortable, and who listens to you and asks questions about what you want out of the process.

Buying a house is a complicated procedure, and the services of a good real estate agent can make the process much easier. To find a real estate agent who meets your needs, you should know which services to expect. Is your real estate agent a good match for your needs? Do you want to find a real estate agent who is also a REALTOR®?
What to Expect From a Real Estate Agent
Find a real estate agent who is aware of local market conditions, neighborhood profiles, local tax laws, school zoning, crime rates and anything else that might affect where and when to buy a home. A good real estate agent should also be able to guide you through financing your purchase.

A real estate agent acts as a liaison between the buyer and seller. In addition to business days, most real estate agents work evenings and weekends as well. Many are also on call in order to be completely accessible to their clients.

You'll want a real estate agent who has your best interests in mind. Look for a real estate agent with whom you're comfortable, and who is willing to listen to you and ask questions to learn more about your needs. A good real estate agent is willing to inform you if your house goals don't match your financial assets, and will provide you with an accurate picture of your buying power.

Here are some other things to consider when looking for a real estate agent:

*Closing knowledge: Make sure your real estate agent is able to properly finalize the contract.

*Experience: Experienced agents will have gone through several similar transactions, resulting in a smoother process. Furthermore, experienced agents will be able to efficiently negotiate the best possible price for you.

* Resources: You want your real estate agent to have all the possible resources, from for sale by owner (FSBO) listings to access to the Multiple Listing Service (MLS). The more resources your agent has, the easier it will be to find a home.

Is Your Real Estate Agent at REALTOR®?
All real estate agents must meet state-regulated licensing requirements, but not every real estate agent is a REALTOR®. A REALTOR® is a real estate agent who is also a member of the National Association of Realtors. As a member, the REALTOR® must abide by a strict code of ethics, which includes treating both the buyer and seller with complete honesty.

A registered REALTOR® is expected to have a more complete knowledge of real estate than a standard agent, and can often access information unavailable to an agent who isn't registered.

Buying a Home
Buying a home can be an exciting process. In the past, most buyers had to go through the steps alone, as real estate agents primarily represented the sellers. Today, however, people looking for a home can enlist the help of a buyer's agent. These agents are committed to helping people find the house they want for the best price possible.

If you choose to use a buyer's agent, you can expect her to do many things, including calculate the market value of houses compared to sellers' asking prices, tell you about new listings, and assist you through the entire home buying process.


Selling a Home
If you're selling a house, a real estate agent is indispensable. A good agent will be able to provide you with an accurate appraisal of your home's market value, and compare your house to other listings on the market in order to get you the best possible price for your home. She should also be able to draw people to your home by using various marketing techniques.

A good real estate agent will also be able to tell you what home improvements you should complete before putting the property on the market. Suggestions may include:

* applying a new coat of paint to interior and/or exterior walls
* cleaning up your yard
* ridding your house of clutter.

For more tips on how to buy your home in less than three years goto Inside Tips

Friday, January 22, 2010

Building Your Property Portfolio - Getting Started

Buying a property Step 1 - Do your research Step 2 - How much can you afford? Step 3 - Find a lender Step 4 - The buying process

Step 1 - Research

OWNING property has always been the great dream. Whether you are a first-timer or an experienced homebuyer, you need to ask yourself why you want to buy.

Will you want to live in it or are you buying it as an investment to rent it out and pay it off. Do you want a house or apartment, large or small, townhouse or land to build?

Whatever your answer, the more real estate market research you do, the more likely you are to effectively define your goals and understand what’s affordable.

Get onto mailing lists and develop good relationships with real estate agents in the area in which you are looking. Keep in regular contact with them. They can alert you to properties about to come onto the market in your price range.

Determine how much you can afford


Calculate how much you can spend, say one third or less of your pre-tax income in loan repayments. The amount will vary with different lenders, so if you don’t get the deal you want from one, try another.

The loan to value ratio (LVR) is the percentage of the purchase price that lenders will agree to lend. Some lenders will insist you have as much as 10 per cent of the purchase price in a deposit.

Don’t forget to factor in the following costs: legal fees, loan establishment fees, government charges (stamp duty and GST), property and pest inspection fees, moving costs and building and contents insurance.

First home buyers may be eligible for grants and exemptions on stamp duty.

Find The Best Finance Option

Look for your loan at the same time or before you start looking for property.

Do some research online to see who is offering the best mortgage interest rates, then approach them in person to get approval “in principle” for your loan. This means if you need to buy at auction, you have the money organised ahead of time.

Banks, building societies, credit unions, solicitors and mortgage originators all offer home loans. A mortgage broker can help you find the best lender and the best rate for you.

There are many loans on offer, so you will need to do more research to understand the terms: a honeymoon rate offers a cheaper interest rate for the first 12 months; a standard variable rate rises or falls when interest rates rise or fall; fixed rates are fixed for a certain period; a redraw loan means you can pay it off, then reborrow that money – you may have to pay a service charge of say $25 every time you redraw.

The Buying Process

You’ve found the property you want to buy and arranged building or pest inspections. They are good, you make an offer, negotiate the price and the final offer is accepted.

Contact your solicitor or conveyancer to do title or body corporate searches, draw up a contract, then arrange to exchange it with the seller.

Once you exchange contracts you are legally bound to go ahead with the purchase. This is also when you pay your deposit of around 10 per cent of the purchase price.

Sign the contract if you and your solicitor are satisfied that everything is in order. Often there are six weeks between exchange and settlement. During this time, you can arrange building and contents insurance on the property, and income protection insurance for yourself.

On the day you are due to settle, before your solicitor passes over the final cheque (or makes the transfer online) you should ask to inspect the property.

You need to check that no damage has been done to it in the intervening period and that all fixtures and fittings that appear in the contract are still in place.

You don’t have to settle on the property until all these conditions have been met.

For more tips goto Property Express CRM or download my latest guide which includes my free budget and mortgage analyzer. Try Today

Happy Investing!

Mike Bridges

Wednesday, January 13, 2010

What is this House Worth?

I probably answer this question for investors a couple
times every week. The problem is that they don't have
a good formula for determining the most they can pay
and still make a profit - so they're scared to make any
offer. Here's the formula I use for single family homes:

The Maximum Offer (MO) is calculated by first determining
what the house will be worth after renovation which is
referred to as the After Repaired Value (ARV); less the
rehab dollars required; less the Buy/Sell/Hold (B/S/H) costs;
less profit amount desired.

MO = ARV - Rehab - B/S/H - Profit

Let's break that down a little further. To determine the ARV,
study comparable sales data. Comparable sales are those
properties which sold in the last 6 months to 1 year, and
within ½ to 1 mile from the subject house. But other factors
must be considered as well. The more characteristics between
the properties that are similar, the more valid the data. Make
sure that the house itself is similar in square footage, bedrooms
and baths, age, style, and architecture.

Don't worry about condition except as it will affect the amount
of rehab dollars required. Next, look at the neighborhood and
the individual street. Do they look the same? Or is the comparable
property on a beautiful street while the subject property is on
a street riddled with empty littered lots and boarded up houses?
The point is to view the potential investment as your end homeowner
occupant will.

If they could buy your completed investment on the bad street, or
a house on the beautiful street - either for $150,000 - which would
they choose? The other house of course. Which means your house
is not worth the same - it must sell for less to attract a buyer.

Rehab dollars differ from renovator to renovator depending whether
they do the work themselves, use less expensive sub-contractors,
or use an expensive general contractor. The scope of the work
should be the same - it is whatever is required to make the investment
look like the comparable houses (unless the plan is to sell well under
market value). I do not attempt to obtain all of the various contractor
bids when I am making offers. All the real deals would be sold before
I could ever have an offer together! Instead I have developed ranges
of rehab dollars based on the overall condition of the home.

Is it an exact science? No, but neither are the bids - there will always
be something missed. So why not work with a guide that is probably
90% accurate and allows for quick offers?

Buy/Sell/Hold costs include expenses such as appraisals, attorney fees,
title search & title insurance, loan origination fees, debt service, utilities,
insurance, taxes, real estate commissions, and closing fees paid on behalf
of the end buyer. Again, these costs vary depending on each investor's
individual situation. In the Atlanta area, 15% of the ARV seems to be a
good average allocation for B/S/H costs. If you are the renovator, calculate your specific B/S/H costs, then utilize that percentage for future offers.

Profit margins are the fun part of the equation. How much do you want to
make? If you're wholesaling the property, you also want to consider how
much you should leave in the deal for the investor buyer to make the deal
attractive.

That's it. That's how you calculate the most you'll pay for a property. But
that's not what you SHOULD pay. It is the maximum you'll pay. It is the
deal-breaker. You will not pay one penny over the MO. Your negotiations
should lead you as far below the MO as possible. The difference in amounts
is additional profit in your pocket. What you SHOULD pay is the minimum
price below the MO that the seller will accept.

Download my excel calculator to generate professional reports

Tuesday, January 12, 2010

Picking the sweet spot in real estate

First the housing market tanked, eventually sending home prices down 30% from their 2006 peak. Then came warnings that commercial real estate would be the next shoe to drop -- and that the problems could dwarf those in the residential market.

Lately the signs of distress have become starkly visible: Prices of commercial property such as apartment buildings, malls, and offices have fallen more than 40% over the past two years. Rents are down, and vacancies are at their highest levels in more than two decades. Meanwhile, the number of distressed-property sales is expected to rise over the next few years, keeping pressure on prices.

If you're the adventurous type, that may have you wondering whether this is a good time to add real estate securities to your portfolio. After all, wise investors look for buying opportunities in troubled markets, moving in when the herd is running scared.

The only problem: This time the herd has gotten there ahead of you. While bottom fishing may be a smart strategy for buyers of physical property, the true bargains have already been snapped up in publicly traded real estate investment trusts, which are companies that own commercial property and trade on the exchanges like stocks. And there were plenty of deals to be had:

From 2007 through the beginning of 2009, prices of REITs got pummeled, dropping more than 70%. But since March -- when Money suggested putting 10% of your stock allocation into REITs -- they've shot up 100%, according to the FTSE NAREIT index, handily beating the 60%-plus gain in the S&P 500. Sure, REITs are still 45% below their pre-melt-down days. But you can't call them bargains anymore.

Does that mean you should ditch the idea of investing in real estate altogether? Absolutely not. While you can't count on continued mammoth gains in the near term, a small stake in REITs or the mutual funds that invest in them can provide other valuable portfolio benefits.

Chief among them: diversification and generous income. And if you pick them right, you still have a decent shot at solid price appreciation down the road. The following strategies will help you put real estate in its rightful place in your portfolio.

Stake a small claim for now

The recent stunning performance of REITs and real estate funds may seem baffling given the dismal state of the commercial property market. But the possibility of impending doom had already been factored into prices by early 2009; once doom turned to mere gloom, intrepid investors began moving in.

What changed? The REIT industry made an all-out effort to raise capital, more than $30 billion in all over the past year, by issuing new equity and debt. That eased concerns that some trusts did not have enough cash to survive the downturn and put many REITs in a good position to grab prime income-producing properties at fire-sale prices.

True, there may not be quite as many deals at rock-bottom prices as once believed; banks recently have begun working with some financially troubled property owners to extend their loans rather than force them into foreclosure. "There probably won't be the once-in-a-generation type of distress we thought there would be six months ago," says Michael Knott, a senior analyst at Green Street Advisors.

Still, there should be more than enough opportunities for REITs to profit from -- or so investors clearly believe, given the tear the shares have been on lately.

Coming in on the back end of a 100% advance is far from ideal. Yet most financial advisers suggest you should have a good 5% of your portfolio in real estate now. "You always should have some money in REITs because they are a great diversifier," says Chris Cordaro, a financial adviser in Morristown, N.J.


That's because, REIT prices often move in a different direction than stocks do. Plus, their hefty dividends -- REITs pay out nearly all of their rental income to shareholders -- can provide a much-needed cushion in a roller-coaster market. Average yield on equity REITs recently: 3.9%, vs. 2.4% for dividend-paying companies in the S&P 500 and 1.7% overall.

To avoid buying at or near a peak, invest in regular intervals over the next year or two until your allocation hits that 5% mark. Already own REITs or real estate funds? You may be overweighted. If so, gradually re-balance to bring your holdings back down to 5% of your total portfolio.

Focus on the cash kings

When it comes to investing in REITs, you basically have two choices: equity REITs, which own commercial properties, or mortgage REITs, which make or own loans. With so many potentially troubled mortgages still out there, equity REITs are the better bet now. The ones poised for the best gains in the long run are those in the strongest financial position to buy distressed properties as deals come up, with lots of cash on hand and access to more, says Jack Chee, an analyst at Litman/Gregory Asset Management.

Companies that fit this profile include Simon Property Group (SPG), which owns a large portfolio of high-quality retail spaces in North America, Europe, and Asia. Its tenants sign long-term leases, so Simon hasn't been hit as hard by falling rents and rising vacancies as other companies. Plus, Simon has raised nearly $4 billion in new capital that can be used for future purchases, says Craig Guttenplan, an analyst at the research firm CreditSights.

Other good options include Boston Properties (BXP), which focuses on premier office space in big cities and has raised $1.5 billion, and Realty Income (O), which also has plenty of capital to finance acquisitions.
Go for active management

Investing in individual REITs gives you the opportunity to zero in on a specific location or a particularly promising sector of the commercial market. But that kind of concentration can be risky. A safer way to add real estate to your portfolio is to buy shares in a mutual fund that invests in many different REITs and perhaps some real estate operating companies too. That way you spread your bets among different geographical areas and property types.

You can simply buy an index fund, such as the Vanguard REIT Index (VGSIX) or the Vanguard REIT ETF (VNQ). But analyst John Coumarianos of Morningstar believes it's smarter to go with an actively managed fund that can weed out shakier companies. Among his top picks: T. Rowe Price Real Estate (TRREX), a low-cost fund (expense ratio: 0.75% vs. 1.45% for the category) that focuses on companies with high-quality properties in prime locations.

If you're looking more for growth than income, focus on funds that favor traditional real estate operating companies over REITs. An excellent example: Third Avenue Real Estate Value (TVRVX), a global fund whose manager, Michael Winer, is an expert in investing in distressed properties. One caveat: Third Avenue recently raised its fees for new investors from 1.1% to as much as 1.4%, prompting it to be dropped from the Money 70 list of top low-cost funds. But as a timely play on real estate, analysts say it's still a worthy investment.

Minimize the tax bite

Most real estate trusts and funds offer sizable dividends since REITs dole out 90% or more of their taxable income each year. You'll have to pay Uncle Sam at your ordinary income tax rate on most of those payouts. That's why it's best to hold REITs and funds in a tax-advantaged account such as your 401(k) or an IRA, says Rick Ferri, an investment adviser in Troy, Mich. About 25% of company 401(k) plans now offer real estate funds, according to the Profit Sharing/401k Council of America. Or if your plan is among the 16% that offer a brokerage account option, you can purchase REITs that way. You'll be happier come April!



www.propertyexpresscrm.com

Monday, January 11, 2010

US Property Outlook

Having been an active investor in property around the US for the last decade I thought I would share some thoughts on the market based on my experience, feedback from clients, and a recent report from accountants PwC - the general conclusion is that the US commercial real estate faces a long, slow road to recovery that is more than a year away for most types of property, with Washington policy-makers increasingly pulling the strings that affect prices.

The recovery of commercial real estate is not expected to gain much traction until late 2011 or 2012, given current prospects for a lackluster economic revival in the United States and high unemployment, said the fourth-quarter Korpacz Real Estate Investor Survey.

Rental rates will continue to decline until strong, consistent job growth resumes, according to the survey. With $US1.4 trillion of commercial real estate debt maturing by the end of 2012, some property owners will not be able to survive the downturn. Problems related to refinancing that debt could further delay a recovery in the sector, the survey said.

More than 100 real estate investors were surveyed, representing the views of real estate investment trusts, pension funds, private equity firms and insurance and mortgage companies.

Eyes on Washington

Pricing in the industry will be more influenced by government and regulatory policy than by occupancy levels or rents, said Robert White, President of Real Capital Analytics.

Policy makers control what happens to commercial mortgages in default, White wrote in the report, and have encouraged loan modifications and extensions even in cases where loans are above a property's current value.

Tax policy, meanwhile, has made it easier for special servicers to negotiate with borrowers, a move meant to prevent a wave of maturity defaults and property fire sales. Keeping rates low and easing restrictions on foreign capital will also influence industry prospects.

Commercial mortgage-backed securities held about 42 percent of distressed loans, US banks 31 per cent and international banks another 13 per cent, at the end of November, Real Capital Analytics said.

Tough 2010

While the report did note some signs of a possible improvement in the economy, such as improving labor trends, it showed broad expectations for continued recession in 2010 across several property types.

Investors expect the office sector to remain in recession in 2010, with a rebound the following year. A more prominent recovery is not likely until 2012.

The retail real estate sector is expected to stage a modest recovery starting in 2012, though some markets - like Fort Lauderdale, Houston and Nashville - may improve earlier, according to the survey of investors in 28 markets.

The warehouse sector, which reflects the movement of goods, will remain in recession through 2010, with some properties recovering in 2011, investors said. The apartment sector is forecast to begin recovering in 2011 and 2012.

In the national suburban office market, investors said they expect property values for suburban office product to decline an average of 8.75 per cent, as rents decline and landlords struggle to maintain occupancy levels.

Owners of downtown office properties are expected to see little relief in the coming year, as they contend with lower rents, falling tenant demand and increased supply of subleased space. Demand for central business district (CBD) space typically lags the US economy.

Investors also expect national power centers, developments anchored by major chain stores, to be one of the worst investment prospects in 2010, as the economy affects both consumers and retailers.

Although there are signs of a recovery, 2010 is a good time to review your approach to the market - there could be good investments to snap up and a good time to improve the performance of your rental portfolio.

Good luck and happy investing for 2010!

Mike Bridges
http://www.propertyexpresscrm.com/